“The Big Three: The most important E-Commerce markets in Europe besides the UK are Germany and France.”
FranCE
GERMANY
Both countries have an appealing size and thus a diverse customer base as well as high purchasing power. The known market drivers are chiefly price, quality and reliability.
Several studies have shown that consumers from both countries are mainly interested in goods from the UK.
Apart from Germany, France is one of the strongest growing E-Commerce markets in Europe.
The forecast for economic growth in Germany is favorable. There is a good reason to look confident at the evolution of the economy in Germany over the upcoming year.
Germany is a market which you should take into consideration when planning the next steps towards internationalisation.
“The growth figures for French and German e-commerce reached impressive values over the past years. The industry associations are expecting even more in the future.”
E-COMMERCE - THE BIG THREE
The most important E-Commerce markets in Europe are the UK, Germany and France.
In the UK, 87% on the population shop online, while in Germany and France the shares are 83% and 76% respectively.
E-COMMERCE - FACTS, FIGURES & TRENDS
Gain an insight into facts, figures and trends as well as an outlook for the future.
The development of European E-commerce trade (goods and services) with focus on the Germany and France.
